just before the Winnipeg Jets were rightfully returned to the people of Manitoba, a lot were venturing to guess what the name of the team was going to be. There were many that said there was no way that the new Winnipeg franchise would (or should) be called the Jets for a number of reasons that I won't get into (like they would be called anything other than the Jets)
Guesses ranged from the Falcons to honor the first Olympic gold medal winning team of 1920 that hailed from Winnipeg, to Flood, to the Polar Bears. A small minority thought the name should honor a past playoff tradition, the White Out, that had Jets fans fill the old Winnipeg Arena wearing white t-shirts, dress-shirts, jerseys, what have you. It was a cool effect and quite intimidating for the opposing team.
So when the team was announced that it was indeed returning, one blogger copyrighted the name before anyone else could. I suppose the thinking was that if the team was named the White Out, True North would have to buy the rights for a pretty penny. Either that, or he simply wanted to the name to increase his volume of hits.
anyway, he's been up and running for a while now, but I just checked it out recently. If you want to take a look for yourself, here's a link to WinnipegWhiteOut.co
UPDATE: It appears there is more than one owner to WinnipegWhiteOut.com.
The two men operating the site (with contributing writers) are Jeff Stevenson and Marshall Stevenson. I'm assuming their related.m
