according to a new report by Forbes Magazine, the Winnipeg Jets are the 20th most valuable team in the National Hockey League when it comes to "hockey related revenue" (HRR) which is the difference between teams that draw their revenue that don't recieve help from a co-tenant in their current arenas such as those who share a National Basketball Association team.
Because of merchandising sales, corporate support, sold-out games every night and owing their own venue (ensuring all revenue of said venue including, parking, and concession that the Jets 1.0 didn't receive due to the greedy Winnipeg Enterprises that took all revenue-save for ticket sales-from the Jets and old Winnipeg Arena)